Most dealers have a good sense of whether their reps are responding to leads. What is harder to see is what happens inside that response. Are they mentioning the trade-in? Are they creating any sense of urgency?
Are they moving the customer from interest toward a decision, or just answering questions and hoping for the best?
Two new sets of metrics in LeadVantage are designed to answer exactly that.
Digital Retail Metrics
LeadVantage now tracks micro-moments inside customer interactions: the specific points where reps engage with key parts of the buying process. Rather than just scoring whether a rep responded, you can now see whether they referenced a trade-in, whether they moved toward booking an appointment, and whether those moments are happening consistently across your team.
These are the small details that separate a rep who is going through the motions from one who is genuinely moving the sale forward. Seeing them in your reports means you can coach on specifics, not just on outcomes.
Trade-In Metrics
Trade-ins are one of the highest-leverage moments in any deal. A rep who prioritizes selling over buying, or who fails to create any urgency around the offer, is leaving real money on the table.
LeadVantage now surfaces two visibility signals focused specifically on trade-in conversations: prioritizing selling over buying, and whether any urgency was communicated around the offer timeline. Something as simple as noting that an offer expires in a few days can be the difference between a deal that closes this week and one that drifts.
Together, these two feature sets give you a much clearer picture of what is actually happening in your lead interactions, beyond response time and contact rates. If you want to know whether your team is selling or just responding, this is where you look.