When you work with dozens of dealers across different regions, brands, or programs, reporting gets complicated fast. Not because the data is not there, but because a single aggregate view rarely tells you anything useful. Partners, OEMs, and dealer groups all face the same challenge: how do you make sense of performance across a large and varied network without drowning in noise?
Dealer Tags in LeadVantage are built for exactly this.
Segment Your Network the Way It Actually Makes Sense
Dealer Tags let you group dealers into meaningful segments for cleaner, faster reporting. For partners, this might mean separating dealers by program, tier, or engagement level. For OEMs, it could be by region or model line. For dealer groups, by brand or market size. Once tagged, you can filter your reporting to compare how those segments perform relative to each other, rather than looking at your entire network as one undifferentiated block.
This is the primary use case: giving partners a clear, organised way to report on their dealer base without having to rebuild filters from scratch every time, or rely on manual exports to make the data readable.
Targeted Evaluations and Benchmarking
Once your dealers are tagged, you can use those tags to run targeted evaluations. If you want to re-shop a specific segment, or benchmark one group of dealers against another, tags give you the control to do that without manually filtering through your full network each time. OEMs and dealer groups use this in the same way: define the segment, evaluate it, compare it against the rest.
Cleaner Conversations, Better Decisions
The value of Dealer Tags is not just in the filtering. It is in what the filtering makes possible: a conversation with a dealer or a program team that is grounded in how that specific segment is performing, not how the whole network averages out. That is a more useful conversation, and a much harder one to have without a clean way to cut the data first.
If you manage a network of dealers and want a cleaner way to organize your reporting, Dealer Tags are worth setting up. Log in to get started, or book a call if you want to walk through how to structure your tags for your specific network.